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Unilabplus releases BlueDar a complete Bluetooth Proximity Marketing Tool

By Stefanos Cunning

Unilabplus UK announced the latest release of their Bluetooth Proximity Marketing Software. Using the BlueDar software, a business will have the ability to easily can transfer any information or advertisment to a mobile phone or PDA. It's even possible to sell products or create prize games.

Many different types of digital content can be delivered to consumers handsets - for example video clips, images, mp3 files, evouchers, ebusiness cards, event reminders, ebrochures, java games - and unlike SMS, the sending of files via Bluetooth is free.

'There are a number of ways our products can be used to benefit your business - by delivering content directly to consumers mobile phones', said Managing Director, Stefanos Cunning, 'you can increase the impact of any outdoor advertising campaign or add an interactive element to your exhibition or event.'

The software includes capabilities to: * adds an interactive element to outdoor campaigns, exhibitions and events, retail premises * Lets consumers interact with with company brands in an innovative and engaging way * Opportunity for viral marketing as consumers can forward content on to friends * Content saved in consumers mobile phone ensuring content impressions extend beyond campaign period * Drives response - evouchers and unique urls/telephone numbers drive consumers to your retail outlet, call centre or website * Increases impact of outdoor campaigns and improves brand recall * Free to send and receive information via Bluetooth * Fully trackable - reporting provided on the number of customer interactions. Unique call to actions ie url, telephone numbers, evouchers can measure the responses to the interactions BlueDar will be delivered complete and ready-to-go. Please see http://www.unilabplus.com/Bluetooth-Applications.aspx

For further information, please contact:

Unilabplus UK Ltd Tel: +44 (0)207 183 3033 Email: info@unilabplus.com

About The Author

Unilabplus started out as a research project for Phoenix Web Consulting Ltd focusing on a method to enable university laboratories to order needed supplies from suppliers through out the country from a single sign-on source in 2001, and branched out into an independent online business application company named Unilabplus Ltd in 2002. Unilabplus Ltd develops the I-suite CRM browser-based application, a high-quality, multi-platform embedded Interne

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Soon after buying my first cell phone in 1998, I really enjoyed the freedom offered by these hands-free wired headsets. That's why I love bluetooth.

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